How and why did Amara start?

This would be a long story. But I will share just a short one for the beginning, as a part of get to know process.

Being surrounded with bees all your life influences your choices in life. You have this tremendous love for little flying creatures and you keep thinking what you can do in life that will include them. I always wanted to be a pharmacist. But the old fashioned one, who used bottles, ingredients and created something amazing. 

So, I wanted to create something amazing. So, I asked my father for advice and I asked my mentor to create cosmetics as a part of my master thesis. I researched a lot, I worked a lot, I wanted to combine the best from beehive and deliver it into skincare.

And, eventually, everything was in place. I created a royal jelly cream and scientifically proven it is extremely stable and the best possible option out there because everyone else uses lyophilized royal jelly. Amara by Hatibovic royal jelly cream uses fresh royal jelly. We produce that royal jelly ourselves. With our own hands. 

I want to get into depth on our brands, on products we use on a daily basis with this blog. I want this to be a way of communication between general public and us a a brand and me as a scientist, cosmetics developer, somebody who really wants to show the best we have. I want you to feel this is a 100% safe place, where all information are checked and true, no lies, no pretending, just the truth.

I am looking forward to be on this journey with each and every one of you. 

So, welcome to The Blog.